Top 10 marketing strategies that work

Great! As an entrepreneur, marketing expert, or funnel builder, you are here to know about Top 10 marketing strategies you need to be focusing on with your businesses.

What are the Top 10 marketing strategies you should be focusing on in 2021 to get fantastic and exceptional results, attract more clients, and generate more leads?

Do you know which marketing strategy suits your business?

There are almost 465 ways to market your business. So, the key to find is which marketing strategy is the best for your particular business. Let’s explore the top 10 marketing strategies that fit best for every business.

Top Ten Marketing Strategies 

1. Content Marketing

Content Marketing is the most used marketing strategy, which focuses on creating valuable and relevant content to attract the target audience.

This strategy addresses the pain points of the targeted audience (who are more likely to buy). Many significant entities like  P&G, Microsoft, Cisco Systems, etc. are using it. Content marketing strategy helps in increasing sales, saving costs, and finding potential customers.

Moreover, it is the long-term strategy used to build strong customer relations. It develops loyalty. When Your targeted customer sees High-quality content, then they are more likely to make a purchase. It means loyalty already lies with you. In contrast to the One-off campaigns, It makes the customers realize that you care about them. 

However, in any marketing strategy you choose; you need great content to make it Significant. So, marketing seems impossible without Valuable content.

2. SMM (Social Media Marketing)

Social Media Marketing aims at offering people useful information they want to share through their social networks, thus improving exposure and traffic.

Social media platforms like Facebook, Instagram, YouTube, and Twitter, share the content ( videos, images, and posts) that affect the SEO activities as well, positively.

Why does Social media marketing trend on top?

Social media marketing is a cost-friendly strategy. Also, it helps you to make people aware of your brand. Brand awareness lies on top of marketing. Unlike Others, Social media marketing is more specific and targeted.

Confused? want to start from the basics? You should be here first: Fundamentals of Digital Marketing

3. SEO (Search Engine Optimization)

Search engine optimization fosters your brand awareness and traffic to your website by showing it on the Search engine result. Getting on the top of search engine results gets accomplished by many tactics like choosing the low-difficulty keywords and optimizing the content. So, it appears on the top of the search engines like Google, Yahoo, and Bingo.

Why Search Engine Optimization?

Although social media, newsletters, banner advertising, and other marketing strategies generate website traffic, SEO awareness is crucial because search engines are the predominant way users access the Internet. It will immediately expand your audience in an appropriate, focused way and increase your organic traffic.

4. SEM (Search Engine Marketing)

Search Engine Marketing, or SEM, is a technique used by businesses to boost their website traffic through paid internet ads. Pay-per-click (PPC) links are one of the most common SEM ways. Companies select the relevant keyword with high search volumes and purchase the link on which their ads appear. When the keyword gets searched, their link or website comes at the top. Companies pay the fee to the search engine for a click.

Why Search Engine Marketing?

It is very Significant in generating your online sale. You can reach your targeted customers instantly. SEM increases the traffic to your marketing and makes people aware of your brand. You only have to pay when someone takes action. So, it increases your publicity and brand recognition free of cost.

5. Inbound Marketing

The most Vital B2B marketing approach is inbound and attracts customers by creating engaging and valuable content. It has the Potential to entice, engage and entertain consumers through most of the other nine tactics.

In contrast to other marketing strategies, Inbound marketing draws the interest of consumers and places them on the company’s website by creating relevant content. 

Build Momentum 

Inbound attracts customers and provides them with what they need. If a customer finds satisfaction, then he will share it with others. It entices other people to your organization and builds momentum.

Why Inbound Marketing?

Inbound creates more positive ROI than other tactics. It gives customers the freedom of choice, Builds trust and credibility. 

In contrast to Mass marketing, It is cost-friendly and Reduces your expense. Moreover, in the digital age, Inbound is more successful than outbound marketing.

6. ABM (account-based marketing)

It is the strategic approach to business marketing in which both sales and marketing departments work together on the Best- fit accounts and convert them into customers. It emphasizes targeted accounts with highly Specified campaigns. Account-Based Marketing offers many benefits for marketing and sales teams, including a smoother sales process and more effective use of marketing services.

Unlike the outbound marketing approach, it is a more strategic method using the retargeting technique to personalize the campaign.

Moreover, You retarget the customer using browser cookies when he visits your website but leaves without any purchase. So, When he searches anything on google, your ads appear which brings him back to your website. 

Why the Account-based method?

According to the research, 97% of marketers got high ROI By using ABM. 

87% of marketers say ABM is superior to other marketing techniques. It helps in generating more revenue with the collaboration of the marketing and sale team.

7. Free Media Strategy 

Freed media strategy (also known as earned media) is awareness or publicity gained through promotional efforts and customer satisfaction rather than a paid advertisement. Free media strategy means someone not associated with your business, mentions you in his blog, articles, or videos. 

Earned media is not a new idea. But many businesses have used this approach. The main objective of this strategy is to encourage the publications to write about you. So, you can reach the target audience.

Why Free media?

Earned media helps businesses to reach their target audience without using paid channels. So, it boosts your brand by spreading your valuable content in several ways. It has more credibility than any other strategy. Moreover, 25-45% of free traffic does not hurt.

8. Email- Marketing

Email marketing is part of digital marketing that involves sending emails to the customer. Also, it helps to nurture and convert the lead. Email marketing is an automated mechanism that aims at particular consumers to change their buying decisions.

How Can We Get Email Of Our Customers?

Marketer produces valuable content and offers it in exchange for the email address such valuable content is called a lead magnet.

Why Email marketing? 

Email marketing is a productive approach due to the following reasons:

Most used communication channel: 99% of people check their emails daily.

Everlasting Email list: Social media pages or accounts (along with your fans and posts) may get suspended at any time due to any reason. But you own your email list forever.

High Conversion Rate: People who purchase email-promoted products pay 138% more than those who do not receive email deals. So, it converts better.

9. TradeShows

A trade show is an exhibition that brings together members of a specific industry to show, exhibit, and discuss their new goods and services. 

Major trade shows typically take place in convention centers in the larger cities and run a few days. However, Local trade shows may get held in a local arena or a hotel and encourage companies in the region to interact with prospects. Trade shows give businesses the ability to develop or improve partnerships with key business partners, buyers, and prospects. Tradeshows are not over, just the format has been changed and moved online.

Virtual tradeshows are becoming more effective nowadays. Because it allows the exhibitors to track their visitors (Via Cookies), Reduces the cost and travel time. It is equivalent to the traditional tradeshow, but here peoples interact with each other on the internet rather than in-person.

Why Tradeshows?

Enhances meaningful interactions and builds relationships. Provide the opportunity for lead generation 

Provides the chance to all businesses to access the same audience and information.

10. Conversational Marketing

Conversational marketing is a modern, customized approach to online business. It attracts customers through ads and sale funnels, leveraging the power of real-time interaction.

In other words, it’s an automated chat for website visitors. You ask them various questions based on their past responses. So, they can give you clear detail.

Why Conversation Marketing?

 Instead of asking the people going through the lead capture form and waiting for a response, it builds the relationship via live chat. It is a source of quick communication with customers to understand their requirements. Most customers want the chat option on a website to discuss their queries. 

Conclusion

Now, you can select the appropriate strategy for your business. The right business strategy can make the business grow exponentially. 

However, in the digital age, Marketing without content is impossible. High-quality and valuable content always attract your targeted audience.