Podcast Promotion: Here Are The Best Strategies

Podcast Promotion: Here Are The Best Strategies

In this ever-growing industry, it’s important to keep up with the latest trends and changes in the podcasting world. In this post, we’ll discuss some of the best podcast promotion ideas that will help you grow your audience and get those engagements coming.

Podcast Promotion: 8 Strategies

How do you promote a podcast? When it comes to promoting a show, there are a lot of different options. You can do the work yourself or hire someone else to do it for you. But to make sure that your podcasting career succeeds, you need to make sure that you have a strong marketing strategy in place before you start publishing episodes.

Here are some of the best strategies for promoting your shows:

Create an Email List

Almost every successful podcaster has a mailing list. And if you want to ensure that your audience is growing and engaging, then you’ll need to create one. To get started with an email list, you can use an email service provider like MailChimp or Moosend. These tools make it easy for you to create and send out emails, and they also offer analytics so that you can track how many people open and click on your links. 

These tools will also allow you to build opt-in forms for your site and send out newsletters when new episodes are published. They come in handy and help you skip the hassle of manually sending out emails.

Social Media for Podcast Promotion

The strongest form of podcast promotion is word of mouth, and that’s where social media comes in. Social media sites like Facebook and Instagram allow you to connect with your audience and build relationships with them. You can share links from your episodes and other content on these platforms, which will help drive traffic back to your website.

Most people, if not everybody, is on social media, so it’s a good place to start. Build a following and use social media to promote your show. You can also run ads on these platforms; however, it can get expensive. So it’s best to start with organic outreach and then move on to paid advertising.

Invite Guests to Your Show

If you want to build your audience and grow your podcast, it’s important to bring in guests that have different perspectives on the topics you discuss. You can do this by reaching out to people who are experts in their field or people who have a large following of their own. Hosting a variety of guests will help keep listeners tuned in and encourage them to come back for more each week.

Additionally, hosting guests can help you grow your own audience by cross-promoting each other’s shows. You can also ask your guests to share their episodes with their followers on social media.

Be A Guest On Other People’s Podcasts 

If you want to grow your podcast, it’s important to be a guest on other people’s shows. It will help you expand your audience and build relationships with other podcasters in the industry. If possible, try to get on a popular podcasting show that has a lot of listeners. 

But if this isn’t possible, don’t worry too much about the size of the show. Instead, focus on finding podcasts that cover topics related to yours but may appeal more strongly to another niche group of listeners.

Launch Giveaways From Time to Time

A great way to encourage listeners to tune in each week is through giveaways. You can offer listeners a chance to win an item related to your show, such as a book or other piece of merchandise for people who subscribe during the episode. You could also host contests that require listeners to submit questions or comments on social media platforms like Facebook, Twitter, and Instagram.

When you do this, make sure that there’s also something in it for you. For example, ask them to comment, share the podcast, and follow you on your social media accounts in order to enter the contest. This will help you build your audience and further engage them with your show in the long run.

Make Your Own Website

Another podcast promotion tip on how to market your podcast is to make your own website. This is a great idea because it gives you control over how you present your shows, as well as the ability to add links to relevant topics that listeners may be interested in. 

You can also use this site as a platform where you post blogs about your topics and promote them using SEO (search engine optimization) techniques. This will help you get more traffic by ranking for relevant keywords related to your niche. Make sure to include a section about yourself, and include links to your show.

Feature Reviews or Comments on Your Podcast 

Your listeners love being included in the discussion, so why not invite them to leave their reviews and comments on your show? In every episode, feature a listener comment or review, and make sure to thank the person for taking the time to leave one. This will help you build a community around your podcast and give listeners a place to connect with each other as well.

Having a place for listeners to go and share their thoughts about your show will help you get more traffic, as well as encourage people to keep listening. Make sure to add a call-to-action at the end of each episode asking listeners to visit your site and leave a review if they enjoyed it!

Submit Your Show To As Many Podcast Directories As Possible

Podcast directories are websites that list podcasts and make them easy to find. There are many different types of podcast directories out there, so it’s important to submit your shows to as many as possible. This way, you’ll get more exposure and it will be easier for people to find your show. 

Some of the most popular directories include iTunes, Google Play Music, Stitcher, and many others. Get your show out there to as many listeners as possible. You can also submit your show to smaller directories that are specific to certain genres, like comedy or education.

These are just some of the best ways to promote a podcast. Marketing your show is an important part of building a successful show, and it can be difficult to know where to start. But don’t worry, by following these tips you’ll be able to promote your shows and get the most out of them.

Podcast Promotion Ideas Using YouTube

YouTube is a great way to get your show in front of new audiences. You can use the platform to promote your show, build an audience, and even monetize your show.

If you’re looking for some ideas on how to promote your shows using YouTube, here are some of our favorites:

1. Create A Youtube Channel

If you haven’t already, create a YouTube channel for your podcasts. You can use this channel to host the audio version of your show as well as any video episodes, behind-the-scenes content, and more. 

2. Make a Promotional Video 

Your first video should be a promotional video. This is the perfect way to introduce your show and its mission to potential new listeners. Create a short video explaining what your show is about, why people should listen, and how they can find it. 

3. Host a Live Stream 

Hosting a live stream on Youtube is another great way to promote your episodes. Listeners love raw content, so they’ll love watching a live stream of your show. You can use this as an opportunity to interact with listeners and answer questions about the show or its topics. 

4. Post Episodes on Your Channel 

Aside from hosting live streams, you can also post individual episodes of your podcasting show on your channel. This is a great way to provide listeners with content they can enjoy if they miss an episode live or want to listen again in the future. 

5. Reach Out To Other YouTubers 

Most YouTubers will only promote your show if you pay them to do so. However, you can reach out to other YouTubers and see if they’re interested in cross-promotion. This is especially useful if they have an audience similar to yours.

These are only a few ways to promote podcasts on YouTube. It’s important to note, however, that it takes time and effort to make this happen. 

Podcast Promotion Ideas Using Instagram

Another popular platform for creators is Instagram. If you want to use it for podcast promotion, there are a few things you can do: 

1. Post Behind-the-Scenes Photos 

You don’t have to post about every single episode of your show on Instagram, but it’s helpful if you do so from time to time. It will give your audience a sneak peek into the creative process and show them that you’re a real person, not just a voice on their headphones. You can also post photos from live events like meet-ups or panels. This will help you connect with your audience in real life! 

2. Use Hashtags 

Hashtags are essential to getting your content seen on Instagram. You can use hashtags for the name of your podcast (like #podcast), as well as specific topics that relate to your show. You can also create your own unique hashtag that you can use for your podcasts. For example, if you have a show about technology, you could create the hashtag #techtalkwith*insertname* and mention it on your show to promote it. 

3. Reach Out To Content Creators

You can reach out to content creators that have similar audiences and ask them if they’d be willing to cross-promote your podcasts. This will help you build a bigger audience since both of your audiences will be exposed to each other.

These are just some of the ways how to promote your podcast on Instagram. Remember to be creative and use your best judgment when promoting your shows. Being creative with your promotions will help you stand out from other podcasts, and it can also be a lot of fun!

Benefits of Podcast Promotion

Podcast promotion is an important part of building your brand and making sure that people know about your show. It can be hard to know where to start, but it’s a great way to get your episodes out there and make sure people are listening!

Here are some of the benefits of marketing your show:

Grow Your Audience

The most obvious benefit of promoting your show is that it helps grow your audience. When you promote your show, you’re increasing visibility and making sure that people know about it. This can help you attract new listeners who may not have heard of your show before.

Increase Listenership 

Once you’ve grown your audience, the listening activity on your shows also increases. This is a great benefit of getting your show out there because it helps to increase the amount of time people spend listening to your show. 

Get More Reviews 

Another benefit of podcasting is that it helps you get more reviews on podcasting platforms, which ultimately increases your credibility as a podcaster. The more reviews you get, the more people will trust you and your podcast. You’ll also be able to get more reviews on iTunes and other platforms if you increase the visibility of your shows by promoting them through podcasting websites and social media accounts. 

These are just some of the benefits you make an effort to promote your podcasts. As you can see, there are plenty of benefits to podcasting, but it’s up to you to take advantage of them and grow your show.

Final Thoughts

The more effort you put into the growth of your podcasts, the more it will pay off for you. The most successful podcasts are those that have a simple but effective podcast promotion strategy. Your show may start out slow, but with good marketing, it will grow over time.

Disclosure: Our objective is to highlight products and services that we believe you will enjoy and find useful. If you buy them, Starting to Know may receive a tiny percentage of the sales proceeds from our commerce partners at no additional cost to you.

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In the digital era, where everything is in constant movement, there is a magazine that also chooses to be fluid and evolve. Starting to Know is an e-magazine that wants to pass on knowledge and show a new way of consuming media.

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