podcast producer

Podcast Producer: Roles and Benefits

As the name suggests, a podcast producer is responsible for producing podcasts. It’s a role that involves many different responsibilities, but one of the most important aspects is managing the entire podcast production process. 

What Is the Role of a Podcast Producer?

A podcast producer is a person who makes sure that all of the elements that go into producing a podcast are executed and produce the desired results. 

Here is a more detailed list of duties:

  • Manage the entire podcast production process. This includes planning, scheduling, and budgeting.
  • Create a plan for how to produce each episode and keep it updated as necessary.
  • Find or hire talent for each episode’s recording sessions (hosts/guests).
  • The producer helps to create and maintain a schedule for recording, editing, and publishing podcasts, as well as ensuring that guests are scheduled and prepared for their appearances on podcasts.
  • Podcast producers also serve as the liaison between advertisers and podcast hosts to make sure that ads are placed in appropriate places within podcasts, as well as making sure that any contractual obligations related to sponsorship or advertising are met.
  • A podcast producer also plays a vital role in the visual aspects of podcasts. This includes working with the hosts to choose sets and graphics that are appropriate for their shows, as well as creating advertisements and promotions to help build an audience base.

The duties of a podcast producer can vary depending on the size of their company and whether or not they have other staff members who handle these tasks. Some companies hire freelance producers to do some or all of these tasks while larger businesses may have several full-time employees dedicated solely to producing content for online shows.

What Do Podcast Producers Do That Benefits Your Business?

A podcast producer is an essential part of your podcasting business if you want to succeed in the podcasting world. A podcast producer is a person who helps guide the conversation and makes sure that the show runs smoothly. They are responsible for making sure that the sound quality is good and that all the recording equipment works correctly.

Here are some of the things that a podcast producer does to help your business:

1. They can help you save time. The most important thing a producer can do for you is save time. Podcasts take a lot of time and effort to create, so anything they can do to help you streamline this process will be time well spent.

2. They can make sure your content is high quality. This means that your content will be more likely to reach its audience and get them excited about what you have to offer them; it also means that you’ll avoid wasting money on poor-quality recordings or stations that aren’t going anywhere!

3. They can save money on equipment costs by helping set up everything beforehand so that it’s ready for when you need it (or even better—they could set everything up for you!). This will also ensure that there’s no extra hassle involved when creating new episodes later on down the line!

Having a producer on your team can be the difference between a successful podcast and a flop, so it’s definitely something to think about!

When Should You Hire a Producer? 

If you’re thinking about hiring a podcast producer, it’s important to determine whether or not they will be able to help you with your show. Here are some questions that can help you decide:

-Do you have the necessary equipment and software?

-Is your podcast idea feasible?

-Are you willing to pay a producer?

-Do you know what you want in a producer? 

-Do you have a budget and timeline for your podcast?

If the answer to any of these questions is no, you might not be ready to hire a podcast producer. However, if you are able to answer “yes” to all five questions, it’s time to start searching for one that fits your needs!

What Qualities Should You Look For In A Podcast Producer?

Choosing a podcast producer is a lot like choosing anything else in life—you want to make sure that they’re the right fit for you and your brand. You can’t just hire someone because they have a degree in radio or because they offer their services for an incredibly low price. Here are some things to consider when looking for a podcast producer: 


You want someone who knows their stuff. You want someone who can help guide you through the process so that your podcast will be as good as possible. Choose someone who knows the industry and the tools, and who can help you to make an informed decision about what works best for your podcast. 


The podcast producer you’re looking for should be excited about podcasts and make sure it comes through in their work. They need to be able to convey their enthusiasm to listeners, so they understand why they should listen!

Passionate podcast producers will care about the quality of their work and take the time to ensure that you’re happy with it. They will also be enthusiastic about your podcast and will want it to succeed. This is important because if they don’t care, why should the listeners?


You need someone who has experience in podcasting, preferably in your niche and style. They should have worked on podcasts for other companies, and they should be able to show you examples of their past work. They should have a great understanding of the podcasting industry, including how to market and promote your podcast. If they don’t have experience in your niche or style, they won’t be able to produce a quality product that will stand out from other podcasts in the same category.

Hiring someone who doesn’t know the ins and outs of podcasting may lead to a lower quality product, which will hurt your brand. You want someone who has experience in the industry and can bring you results.

Communication Skills

Your podcast producer needs to be able to communicate clearly with you and other people involved in creating your show (like guests). Make sure they can respond quickly when needed! If you need to discuss something with them, make sure they respond in a timely manner. If not, it could delay the production process and leave both of you frustrated.

You should also make sure that the person you hire can communicate well with other people involved in creating your podcast. For example, if they’re working with voice actors and sound designers, they need to be able to work well together. If there are any issues with communication between these parties, it could impact your final product.


This is probably the most important aspect of hiring a producer. You want someone who can come up with ideas for your show and help you execute them in an engaging way. They should be able to think outside the box and come up with new ways to tell stories or present information that no one else has done before.

They should also be able to come up with new content on the fly if your show’s format changes. For example, if you decide that you want to do an interview-based podcast instead of a Q&A or storytelling one, they should be able to adapt quickly and figure out how you can make this format work.

These are just a few of the things that a good producer can do for you. So, if you’re looking for someone to help out with your podcast, make sure that they have these skills before hiring them.

How Do You Find a Podcast Producer?

If you’re looking to start a podcast, you might be wondering how to find a producer. Here are some suggestions on where to start finding the right person for your project!

Freelancing Websites

There have been an increased number of freelancing websites over the past few years, and many of them have sections for podcast producers. One of the most popular sites is Fiverr, which has a section dedicated to audio production. You can find people who specialize in everything from sound editing to voiceovers at this site. Other websites that offer freelance work include Upwork and Guru.

If you want a more focused search, you can look through the specific categories on these sites. For instance, if you’re looking for a producer who specializes in audio editing, you can search through the categories and find someone who fits your needs.

Social Media

The power of social media can be a great asset when it comes to finding freelance podcast producers. The first thing you want to do is to post in a Facebook group or page dedicated to podcasting. You can also post on Twitter, Instagram, and LinkedIn. Make sure to include keywords in your post so that it shows up in the search results of these platforms.

Any social media platform will be a good place to start, but make sure to keep track of all your efforts by using a scheduling tool. This can help you avoid missing important opportunities.


What better way to find freelance podcast producers than by going straight to the source? Google is a great tool for finding people who specialize in specific industries and professions. You can search for “freelance podcast producer” on Google, but make sure to include keywords such as “sound designer,” “audio engineer,” and other related terms.

Always beware of scam sites when you’re searching on Google. You may find some that offer to connect you with a freelance podcast producer, but these sites will generally charge a fee to do so.

Ask Around

You can also ask around for recommendations from people you know. For example, if you work in the podcasting industry and have a lot of connections with other podcasters, then ask them if they know any freelance podcast producers who might be able to help out. They may even recommend someone specific or offer to connect you with one of their own freelancers so that they get a referral fee when you hire that person.

How Much Should You Pay For A Podcast Producer?

On the lower end, the average production fee for a podcast is $200 per episode, but the range varies widely.

Some producers charge less than $100 per episode, while others may charge as much as $500 or more. Some shows have sponsorships that cover the cost of production, but most don’t.

The number of listeners your show gets will also affect how much a producer will charge. The more listeners and the higher your download numbers are, the more money you have to spend on producers to maintain or enhance your podcast quality. Rates really depend on a producer’s experience and skill level, the type of show they’re producing, and the industry they work in. 

For example, some producers may be able to charge more than others because they have a loyal fanbase or are known for creating high-quality content. This is why it’s important to think about what kind of podcast you want to produce before approaching different producers about working with them.

How To Land A Job As A Podcast Producer 

In many cases, people who want to become podcast producers will need to start out by building up a portfolio of work as a producer and editor. Once they have some experience under their belt, they can begin applying for jobs at companies that produce podcasts.

Here are also a few tips that can help you land a job as a podcast producer: 

Research About the Podcast Producer Job Description

Like any other job, the first step is to do some research on the position you want and make sure it’s something that will fit your interests and skills. Once you’ve found out what a podcast producer actually does and how much they get paid, it will be easier for you to figure out whether or not this type of work is right for you. 

You can also use this information to help you decide which companies you’d like to apply to. For example, if you want to be a podcast producer for a company that produces political podcasts and you have no interest in politics whatsoever, then it might not be the best fit for you. However, if the podcast producer’s job description includes responsibilities such as editing audio files and interviewing people who are experts in their fields, then this type of work may be right up your alley!

Build Your Portfolio

If you want to be a podcast producer, then you should start building your portfolio. The best way to do this is by creating your own podcasts. You can create them on your own or with other people. For example, if you have an idea for a podcast that focuses on pop culture news and reviews of movies, music, and books, then maybe you can reach out to some friends who are interested in doing this type of work as well.

If you don’t have any prior experience related to podcasts, then you can start by making an audio recording of yourself talking about a topic that you’re interested in. Then, share this recording with others and see what kind of feedback you get about it.

Start Small 

Don’t try to get a job with a big-name podcast or radio station right off the bat. Instead, build up your experience by working on smaller podcasts that are run by people who are just starting out in the industry. The more time you spend learning how to produce and edit, the better prepared you will be when it comes time to move up in your career.

Everybody starts at the bottom and works their way up. No matter how much experience you have, or how many degrees or certifications you hold, starting out as an unpaid intern can be a great way to get your foot in the door. If you are lucky enough to find a podcast producer job that pays well, then it’s definitely worth considering.

Ace Your Interview

The most important thing to do when you’re looking for a job is to make sure that you are absolutely prepared for your interview. You want to be able to tell the interviewer about your experience and how it relates specifically to the position you are applying for.

You want to be able to tell them about what you have learned and what you can bring to the table. You will also want to ask questions about the position and company so that you can make sure it’s something you would like to work at.

These are just a few of the things to keep in mind that will help you land a job as a podcast producer. Know that you are the expert in your field, but you also need to be able to communicate that knowledge effectively.

Final Thoughts

Determining a podcast’s needs for the future is just as important as planning a weekly show. A professional podcast producer is invaluable in this regard. Listening to podcasts, you hear that some shows sound better than others, and it could be due to the hosts’ coordination with their producers. These are things only producers can bring to the table. Podcasts that have to attract audiences and advertisers need all the help they can get to produce a superior product.

If you’re planning to make a living out of your podcast, it’s a good idea to get some help from an experienced producer. You’ll be glad you did!

Disclosure: Our objective is to highlight products and services that we believe you will enjoy and find useful. If you buy them, Starting to Know may receive a tiny percentage of the sales proceeds from our commerce partners at no additional cost to you.

About The Author

In the digital era, where everything is in constant movement, there is a magazine that also chooses to be fluid and evolve. Starting to Know is an e-magazine that wants to pass on knowledge and show a new way of consuming media.

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