Podcast Description

Podcast Description-How To Create A Perfect One

Podcast descriptions are one of the most important pieces of your podcast’s content. It’s your chance to tell people what they can expect when listening, and it will also give them an impression of your skills as a podcaster.

What Is A Podcast Description?

A podcast description is a short, compelling summary of what you can expect when you listen to a podcast. It’s the first thing people see when they search for a podcast on an app or website, so it’s important to make sure your description is engaging and intriguing!

The goal is to draw listeners in and make them want to hear your podcast—so be honest about your show’s strengths and weaknesses, and be clear about who it’s for.

How to Write a Podcast Description

Are you ready to write a podcast description that will get listeners to subscribe? There are a number of tips and tricks that will guide you on how to write a compelling description that will make people want to listen to your show.

Writing a podcast description is one of the most important parts of your podcast marketing strategy because they’re what potential subscribers see when they go looking for new podcasts. Your description needs to be short and sweet, but it also needs to grab the listener’s attention and make them want to give your show a listen.

We’ll walk you through how to describe your podcast that will get people to listen and subscribe.

Brainstorm Ideas About Your Podcast

The best way to write a podcast description is to start by brainstorming all the things that make your show unique. What makes it different than other podcasts on the market? What can listeners expect, and what will they get out of listening? 

Know your niche and be clear about it. You may have an idea for a podcast, but if you don’t know exactly who your audience is and what they want to hear, it’ll be hard to write a compelling description. Dig deep and understand the needs of your listeners so that you can speak directly to them.

List Down Keywords

Once you have an idea in mind, try writing down some keywords that describe your podcast. Then, put these together into a sentence or two. This is a good way to get started and make sure your description is clear and focused. It will also help you see if there are any gaps or holes in your idea that need to be filled with more research.

Keywords are important because they help people find your podcast in search engines. If you want your podcast to grow, it’s important that people can easily find it.

Create a Draft

Now that you have a basic idea and some keywords, it’s time to start writing. Try creating a draft of your description or script by writing down everything that comes to mind. Don’t worry about making it perfect, just get as many ideas down on paper as possible.

You can also look at other podcast description examples to get ideas for what might work in your own description. Don’t forget to include any keywords that you’ve identified as being important to the audience you’re targeting.


Once you have a draft of your podcast description ideas, go through it and highlight any words or phrases that stand out to you. Then, consider which ones might be more effective in getting people interested in listening to your podcast.

If you’re struggling with this, consider reading your description out loud. If it sounds good when spoken, then you’re on the right track! Once you’ve finalized your description and script, try reading it aloud to see if any parts sound awkward or unnatural.

What Are the Elements of a Great Podcast Description?

If you want to make your podcast channel description stand out and be effective, there are a few elements to consider. A great podcast description should include all of the following:

  1. A hook (something that will make listeners want to listen)
    Start with an attention grabber. If someone is skimming through their podcast list or reading through descriptions, they’ll probably only read the first line or two of each one before deciding whether or not to click on it. Make sure yours stands out from the rest by starting off with something interesting and/or funny that will make people want to keep reading!
  2. A brief summary of what your podcast is about
    Put yourself in your audience’s shoes. If you were looking through podcast descriptions, what would keep you from clicking on a podcast? Maybe it’s because the description is too long, or maybe it doesn’t make sense and sounds like gibberish. Every time someone reads your description, they should understand right away what your show is about so they can decide whether or not to continue listening.
  3. A call to action (if you want listeners to subscribe, this is where that information should be)
    It begins with a compelling description, but it doesn’t stop there. Make sure your show has an inviting website that looks professional and includes links to social media profiles and other places where people can listen to episodes.
    A call to action is an invitation to take a specific action, such as subscribing or visiting your website. You can add one of these at the end of your show’s description: “Subscribe on iTunes,” “Visit our website for more info,” or “Learn more about this topic by listening to another episode.”

Where to Get Examples of Good Podcast Descriptions

In this modern era, you have access to more information than ever before. The internet is a powerful tool for learning about anything and everything. When it comes to writing a podcast description, you can find examples from other podcasts in your niche that already have good descriptions.

Here are some of the best places to find sample podcast descriptions and get podcast description tips.


The best way to look for any description of a podcast is to look at the top shows in your niche. Spotify has an entire section devoted to podcasting, so this is a great place to start. Look through the most popular podcasts on Spotify and see what they have in common with each other. You’ll probably notice that most of them have similar descriptions but also unique elements that set them apart from one another.


Audible is another great place to look for sample podcast descriptions. The top shows in your niche are likely to be on Audible as well, so you can use them as a starting point for your own description. 

With the wide variety of podcasts available on Audible, you’ll have plenty of samples to choose from. You can also get podcast episode description ideas for other episodes in your niche. Just look at what’s working for them and replicate those elements in your own description.

Google Podcasts

Probably the most important place you can look for sample podcast descriptions is Google. The top shows in your niche are likely to be on Google, so you can use them as a starting point for your own description. You can also easily gain access to a more detailed podcast summary by searching for the podcast name on Google and clicking on the show description. 


You can also use Podbean’s podcast analytics to see what types of episodes are getting the most downloads. You might notice that some episodes have a higher average episode duration than others. If this is the case, you could try making your own episodes longer and see if it helps your rankings.

If you’re using an analytics tool, you can see how many downloads each episode has received. This will help you to identify what types of content are getting the most downloads. If there are certain types of episodes that have higher average episode durations than others, then you could try making your own episodes longer and see if it helps your rankings.


Stitcher is one of the best podcast directories, and it’s a great place to list your show. You can submit your podcast to Stitcher manually or through an RSS feed. Checking popular podcasts in your niche is a great way to get an idea of what listeners are looking for. You can also check out the latest episodes of popular podcasts in your niche and see if they use any special formatting that you could use on your own show.

If checking on other people’s podcast descriptions isn’t enough to get you started, there are also other resources online where you can find any podcast description template you need. All resources are just one Google search away!

How Long Should a Podcast Description Be?

The answer to this question depends on your niche. If you’re in the business of podcasting, you should have some idea of what other people are doing with their show descriptions. You can use this information to help guide your own efforts, but don’t feel like you have to follow their lead exactly.

We suggest that you write a short, concise description of your podcast. This can help listeners decide whether or not they want to check it out. Your show’s description should be between 100 and 300 words long. It’s also a good idea to include links to other social media sites where people can follow you (such as Twitter and Facebook).

The number of words or characters you include in your podcast description is up to you. Some podcasters may choose to include brief information about them at the beginning of their show descriptions, while others prefer to keep things simple and stick with only important information related to the episode itself.

Where Do Podcast Descriptions Appear? 

When you publish your podcast, the show description will appear on iTunes, Google Play Music, or any other podcast directories where you published your show. It’ll also show up in search results for people who are looking for new podcasts to listen to.

It’s also important to keep in mind that the descriptions for your podcast episodes matter just as much as those for your show’s description. You want to entice listeners with the possibility of it being something they might enjoy. If you’re struggling to come up with an effective podcast episode description, there are lots of resources online where you can find any podcast episode description template you want to use.

Examples of Great Podcast Descriptions

Here are some examples of podcast descriptions that do a great job of telling you what the episode is about, who it’s for, and making it sound interesting enough to make you want to listen:

-“Do you want to learn how to make money from podcasting? You’re in the right place. In this episode, we’ll talk about how to get started and what it takes to build a successful business around your podcast.”

-“We all have to deal with bad days at work. This episode will teach you how to make your job suck less, so you can get through it without losing your mind.” 

-“Do you want to learn how to build a podcast audience? In this episode we’ll talk about why it’s important and what steps you need to take in order to grow an audience that cares about what you say.”

-“Do you want to know how to create a podcast that people actually want to listen to? This episode will teach you everything you need to know about how to make content that matters.” 

These are just a few samples of the types of descriptions you could use for your podcast episodes. You can see that they are short and to the point, with a focus on actionable advice for your listeners. You don’t want to write a long description that goes into a lot of detail about what’s covered in each episode; instead, keep it simple and easy to read.

Final Thoughts

The key to writing a good podcast description is keeping it short and sweet. You don’t want to make people think they’re going to get a long, boring read when they click on your podcast. You want them to be intrigued and excited about what they will learn by listening. With this guide, you should be able to write a good podcast description that will help people find and listen to your episodes.

Remember that this description is the first thing people will see when searching for new podcasts; make sure yours stands out from the rest!

Disclosure: Our objective is to highlight products and services that we believe you will enjoy and find useful. If you buy them, Starting to Know may receive a tiny percentage of the sales proceeds from our commerce partners at no additional cost to you.
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In the digital era, where everything is in constant movement, there is a magazine that also chooses to be fluid and evolve. Starting to Know is an e-magazine that wants to pass on knowledge and show a new way of consuming media.

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