How To Do SMS Marketing-Top Tips & Tricks
The beauty of digital marketing is that it can give you many platforms to grow your business. Isn’t SEO working for you? Then switch to content marketing. That’s not working either? Try using PPC. In short, you are not going to run out of ideas anytime soon. But what may be the most effective and low-cost method to help expand your business through marketing? And how to do it without nagging your customers with annoying ads? It’s SMS marketing. Its untapped potential has made it a real marketing option. But many are stuck on how to do SMS marketing the right way. If you don’t have the time to read more and are looking for an SMS marketing solution, simple texting is the solution.
Let’s explore the best ways to grow your brand through SMS marketing. There are many ways to do it right. Likewise, it can go wrong as well.
Table of contents
- What Exactly Does SMS Marketing Do?
- How To Do SMS Marketing – The Right Way
- SMS Marketing VS Email Marketing
- SMS Marketing For Real Estate
- SMS Marketing For Restaurants
What Exactly Does SMS Marketing Do?
Remember one thing. Text or SMS marketing is a much more efficient and personal form of marketing than many other platforms. Once you get to know how to do it, your business will be booming in no time. That’s because the text messages follow a well-structured and efficient marketing campaign that involves sending texts to the targeted audience in bulk. Let’s mention a fact here. An average person checks their phone more than 160 times a day.
See the correlation and the marketing potential? SMS marketing is so underrated. Take notes on what I’m about to tell you next.
How To Do SMS Marketing – The Right Way
Here are a few tips and tricks that you can use to nail the art of SMS marketing in little to no time.
1. Support and Training
Always opt for those software and service providers who provide you with ample support and training without being a headache for you all along. Their services must be supported on several hardware and software platforms. Knowing how to do SMS marketing requires you to have in-depth knowledge about it.
With SimpleTexting, you would not have to worry about anything like that. This software has been deployed as a web-based, cloud SaaS and is available on Android and IPad. They also provide support through different channels like email, phone, and chat support. Necessary training is provided through online sessions, webinars, videos, and documentation.
2. Promote Your Business the Right Way
It’s vital that you choose suitable wordings and then keep personalizing your messages over time to reach more people. In SMS marketing, your texts are almost ALWAYS seen. So you do not have to dedicate much time to do A/B testing to see the ratio of people reading your messages. Keep an eye on the analytics. Use those SMS marketing businesses & software that give you every option to analyze and edit your campaigns thoroughly.
Use segments to make your campaign realistic and unique to the subscribers. What’s more, you will also check what’s working and what’s not in real-time. Everything will be planned out in front of you. The click-through rates of your potential customers, your deliveries and growth in subscription numbers, and so much more.
3. Optimize Your Response Time & Outreach
Try coming up with solutions with which customers would be able to contact you more conveniently. Try to value their time and be responsive to their questions and issues.
Texting solutions should also let you save the precious time of your clients by allowing you to connect it to your ticketing & CRMs. So by automating your interactions and responses, you’d save a lot of your customers’ time. Plus, you’d never have to get busy again.
That’s one way to knowing about how to do SMS marketing the right way.
Not only that, it would be beneficial to respond quickly to any leads that you’d generate from the text marketing. And try not to ignore any questions or queries. By the way, you can get it all in one place as well.
A tonne more can be found here: Top 10 marketing strategies that work
4. Collect Data Efficiently & Segregate Your Customers
One of the most basic requirements of an SMS marketing campaign is that you should collect all the customer data efficiently and then segment it based on customer preferences or campaigns. So that nothing ever mixes up. Always be on your heels to find new customers. And try following up with everyone on your list.
And if you are using a good platform, you may not have to worry much about such tedious tasks. Just set up a text-for-info keyword and set up paid promotions about it in emails, billboards, etc. Try to channel the new customers from other platforms towards you into your network of SMS marketing. If you can, collect all the information through texts only, full names, email addresses, phone numbers, everything.
Always keep your audience segregated. You should create unique campaigns for different customers, use various texts for various promotions, etc.
5. Improve Your Scheduling
Customers hate to forget about campaigns and promotions that they want to benefit from. Ensure that your SMS marketing software can send reminders or schedule the drafts right before your promotions or campaigns start. This would help you generate a great ROI.
Want peace of mind? Well, a good Texting platform does not let your customers miss their favorite campaigns. You can set it up to send texts to them any time before the scheduled events. It even lets you integrate it with your scheduling software for easy reminders.
6. Trust of Brands & People
It would be best if you used those SMS marketing service providers verified and trusted by small, medium, and large scale businesses alike. There is no room for trial and error, no need to spend your hard-earned money on cheap spam campaigns if you know how to do SMS marketing. After all, what’s the point in using a service that doesn’t give you a handsome ROI?
SMS Marketing VS Email Marketing
In today’s digital world, where businesses are booming by using all the necessary digital marketing platforms, you must choose what fits the best for your brand. Email marketing is very effective as well. It also depends on the features of the email marketing or SMS marketing businesses you are using.
Let’s take a look at how it fares against SMS marketing.
Email marketing is pretty ideal for medium to large quantities of content. It is multipurpose and can be used for newsletters, promotions of products, detailing the deals and coupons, or even promoting blogs.
Texts, on the other hand, have to be short, concise, and to the point. They are bound to include highly attractive and compelling sales pitches and CTA texts. Texts can be used to convey critical information, alerts about any ongoing promotions, or give away deals and product coupons.
With texts, most of the time, you do not attach videos, pictures, hyperlinks, or any other kind of attachments. There isn’t much room either, and it’s highly competitive.
With emails, you can customize and attach everything. GIFs, videos, books, you name it. You have an open playing ground, and you can try tweaking every single detail.
Interested in email marketing? go here: Moosend has 7 Incredible Reasons to Boost Your Sales
Now that smartphones are pretty standard, it has been estimated that nearly 81% of the people with phones own a smartphone. And, commonly, emails and texts are both active on those smartphones simultaneously.
Hence, both SMS and email marketing can target those consumers.
4. Open Rate
Texts sent in SMS marketing have exceptionally high open and response rates than emails. The response rates and available rates can go as high as 98% and 45%, respectively, for SMS marketing and around 20% and 6% for email marketing.
Whisker Seeker Tackle had a conversion rate of about 25% when its SMS marketing was done correctly.
SMS Marketing For Real Estate
Now we know that emails are not being opened frequently by your potential clients. So how would you cover it up? Which other platform will you use?
That’s where SMS marketing comes into play. It makes your potential clients know about you. It improves the overall response rate and can help you to find the right buyers very quickly.
A report showed that more than 60% of all real estate buyers preferred their realtors to send an info message. Hence, SMS marketing for Real Estate has actual and true potential. But how would you choose which SMS marketing software is the best one for that purpose? By going through the features, such a service provider provides alongside their product.
- One-on-one texting with customers in real estate is very important. Many SMS marketing platforms will either allow you to text one-on-one with your potential customers or send the texts in bulk. But SimpleTexting can let you use both the features simultaneously.
- Most SMS marketing software does not offer multiple SMS integrations. SimpleTexting isn’t one of them. It has a long list of software that can be integrated.
- Lastly, always check which provider is giving you the best value for money while checking out the SMS marketing plans for Real Estate. The price per message that you’ll pay should be optimal.
SMS Marketing For Restaurants
The marketing strength of SMS marketing is unparalleled. That’s the case when we come to learn about SMS marketing for restaurants. Restaurants mainly send time-limited promotions that end up generating sales much more quickly.
For example, let me mention the Blue Baker restaurant that increased its coupon redemption by more than 150% through SMS marketing.
SMS marketing for restaurants can give a significant ROI if handled correctly, whether through transactional or promotional messages. If necessary, it can drive orders online, let customers know when their food is ready, manage reservations via texts, and a lot of other stuff.
Promotional messages include all the promotions and limited-time offers or even some weekly specials. Transactional texts will consist of information about when to pick up the food when the table is ready.
Fun fact; brands that use SMS marketing strategies can reach more than 90% of their potential users. So it can safely be assumed that knowing how to do SMS marketing is crucial if you want to expand your business. It all starts with technology, so why not let a good service or software take away all your worries and be fruitful to you?